Thursday, 4 February 2010

When brands like Toyota lose their shine

It would be a cheap trick to use Toyota to push up hits on my blog wouldn't it?

So as I throw my copies of "Toyota Culture" and other Toyota inspired management books in to the recycling bin, and reflect on the fact that the wife chose a bad week to order a new Toyota IQ, I'll try and think of a brand "like Toyota" instead.

You know, big on process and CSI.

A brand that has moved rapidly in to new geographies and launched a plethora of new products.

A brand that is in danger of putting short term gains ahead of the long term market.

Yes, you've guessed it.

I'm thinking

Is ITIL the next Toyota?

No comments:

Post a comment