Watching the fish

I'm lucky enough to live near the banks of the Warwickshire Avon. At this time of year I love walking along it with the dogs, keeping an eye out for basking snakes on the path and peering into the clear water to spot fish. There is always a certain thrill in spotting a pike, hovering to strike at anything that moves in front of it, including smaller pike.

PIKE is actually a useful approach to dealing with a recession.

• Prioritise
• Innovate and invest
• Kill or keep
• Economise

I'll look at each of these in turn, but for now just think about that order, in particular that economise is last on the list, not first.